Insights

The alternative protein market - ranging from plant-based meat, eggs, dairy, and seafood products—is set to reach $290 billion by 2035. This will represent 11% of global protein consumption, and the impact on climate change would be equivalent to decarbonizing 95% of the aviation industry. At The Naraai Project we are working with the entire food value chain to help adopt practices by new brands & existing players to develop a successful portfolio of plant-based meats that are poised for success.

Animal Proteins & the Meat industry account for over 25% of global emissions - consumers understand this & over 30% of consumers consider the impact on the planet a significant force to make them switch to plant based diets. This is good news for the planet & the alt protein industry.

Investing in the segment has the highest CO2e savings per dollar of invested capital of any sector. Stay Tuned to know the Impact, other key players in the industry, consumer behavior & system changes that are likely to be brought about by the advancement of alternative protein market in India & globally